Newsletter Sponsorship

Promote to an audience who is passionate about understanding trends.

What Sponsors Get

Each sponsor will get their messaging amplified in two (2) to four (4) different ways per issue depending on the package. This can include:

A dedicated spot in the weekly newsletter (subscribe to see it 😉)

A tweet that looks like this:

A post on LinkedIn that looks like this:

A blog post on this website that looks like this

Long-standing research in advertising tells us that it takes three to seven impressions before a message registers.

Sponsors see the most benefit when sponsoring more than one issue at a time spread out over the course of a few months.

There is only one sponsor per issue, so it's all yours!

Sponsorship Format

Text-only ads in the same font and format as the newsletter. This is a great way to showcase digital products or services and get in front of an often hard-to-reach audience.

  • Main Title: 2-5 words
  • Name & URL: the name and URL of your product
  • Byline (optional): 5-10 words that summarize your product or value prop
  • Description: the description of your product, value prop, or whatever it is you're trying to create a Call to Action (CTA) on ~250 characters max
  • Image: No images, text-only format
  • Placement: Near the middle of the newsletter

What Content Does The Best?

This is a highly engaged audience and the sponsors that get the best traction are those who can offer something above and beyond their standard branding messaging. The best performers have content that looks like this

  • Webinars (live or pre-recorded)
  • Fireside Chats
  • Whitepapers
  • Emerging research or technical posts breaking down a complex topic
  • Any non-gated content

Types of Sponsors

Who would be a good fit to sponsor this newsletter? Return on Security is about providing unique content that advances readers from where they were. Any person, project, or resource that offers advancement could be a good fit.

Examples can include:

  • Cybersecurity or privacy product companies
  • Organizations focused on a safer and more private Internet
  • Digital products (i.e., eBooks, courses, etc.)
  • Productized services
  • Boutique consulting services or investment groups
  • Industry research groups

The domain does not have to be in cybersecurity, but it does have to be useful and move people forward.

If you've got questions about whether sponsorship is right for you, feel free to email me.

Why Sponsor this Newsletter?

Here are a few reasons to consider:

  • Email has some of the best returns of any marketing channel.
  • It's more targeted than running ads on other mediums.
  • It's a great way to get visibility for your brand or project to an active audience.
  • You can have a hand in supporting independent publishing.
  • You can help support me to continue writing and improving content.

Sponsorship Metrics

I provide the following metrics for you to help understand the return on [security] investment for each sponsored issue:

  • The number of subscribers the email was sent to
  • The number of unique users who opened the email
  • The number of unique users who clicked the sponsored link
  • The number of impressions and engagements on the associated tweet and LinkedIn Post

Privacy is also very important so I will not share:

  • Any names or email addresses of Security, Funded subscribers
  • Any names or email addresses of subscribers who interacted with sponsored content
  • Any information about users who engaged with the sponsored tweet thread or LinkedIn post

Metrics will be provided approximately one week after the sponsored issue to allow people time to open emails and engage with the social media content.

Newsletter Stats

Return on Security has an active and growing audience. Here are a few stats from the free weekly newsletter "Security, Funded" (updated periodically):

  • Active Subscribers: ~600
  • Email Open/Link Clickthrough Rate (CTR): ~48-51% / ~20-24%
  • Sponsored Link Clicks: ~20-30+ clicks via email (not including social media engagement)
  • Top Subscriber Location: USA, Canada, United Kingdom, Italy, Israel, Poland, Singapore
  • Audience Occupation: Cybersecurity and technology practitioners at Fortune 500 companies, C-level executives, entrepreneurs, cybersecurity product companies, PE/VC investment professionals, consulting and staffing firms
  • Newsletter Frequency: Weekly on Monday at 10:00 AM ET
  • Sponsorship Slots: Only one sponsor per issue

Pricing and Availability

Ready to work together? That's awesome!

Use the link below to view the current availability:

Sponsorship Calendar

Pricing package options and the onboarding process can be made available by email