Advertise to an audience of key decision-makers looking to stay current on market trends.
Promote your brand to an audience passionate about understanding the trends, players, and investors shaping the cybersecurity market.
Pricing and Availability
Ready to work together? That's awesome!
Package options and the onboarding process can be made available by emailing [email protected].
What Content Does The Best?
We live in a noisy world and there is nothing more important than creating a direct relationship with someone.
For those of us who are close to the cybersecurity industry, this is even more apparent.
This is a highly engaged audience. The sponsors that gain the most traction are those that offer something beyond their standard branding messaging.
The best performers have content that looks like this:
Webinars (live or pre-recorded)
Workshops
Fireside Chats
Whitepapers or eBooks
Emerging research or technical posts breaking down a complex topic
Salary insights (everyone wants to get paid)
Industry or "State of the [X]" style reports
The number of clicks through to your ad is influenced by your offer, the quality of your ad copy, the wording in your CTA, and more.
It’s also important to note that newsletters are more closely aligned with influencer marketing than with traditional paid advertising.
Types of Sponsors
Who would be a good fit to sponsor this newsletter?
Return on Security is about providing unique content that advances readers from where they are. Any person, project, or resource that offers advancement could be a good fit.
Examples can include:
Cybersecurity or privacy product companies of any stage
Organizations focused on a safer and more private Internet
Productized services
Industry research groups
Services that create a "better pickaxe" for people in the trenches mining for information
Non-US companies looking to get exposure to the US market
The domain does not have to be in cybersecurity, but it must be useful and move people forward.
Here are a few reasons to consider:
Email has some of the best returns of any marketing channel.
It's more targeted than running ads on other media.
It's a great way to get visibility for your brand or project to an active audience.
You can help support independent publishing.
You can help me continue writing and improving content.
Sponsorship Issue Metrics
I provide the following metrics to help you understand the return on [security] investment for each sponsored issue:
The number of subscribers the email was sent to
The number of unique users who opened the email
The newsletter click-through rate (CTR)
The number of unique users who clicked the sponsored link
Metrics will be provided approximately one week after the sponsored issue to allow people time to open emails and engage with the social media content.
What's Not Included
Sponsoring this newsletter is a simple value exchange.
Get your company access to the companies I work for or partner with
Guarantee I'll take a product demo or talk to your sales team
Privacy is also very important, so I will not share:
Any names or email addresses of subscribers
Any names or email addresses of subscribers who interacted with sponsored content
Any information about users who engaged with the sponsored tweet thread or LinkedIn post
Companies get a canvas to shoot their best shots to a group of highly engaged decision-makers, buyers, and investors in this industry.
Let’s make it count.