Advertise to an audience of key decision-makers looking to stay current on market trends.
Promote your brand to an audience that is passionate about understanding the trends, players, and investors who are shaping the cybersecurity market.
Return on Security has an active and growing audience.
Here are a few newsletter delivery stats (updated periodically):
Active Subscribers: ~4,800+
Email Open/Link Clickthrough Rate (CTR): ~47-50% / ~13-17%
Sponsored Link Clicks: ~30-60+ unique clicks via email (not including social media engagement or blog post clicks)
Social Media Engagement: ~3K-6K impressions/engagements from LinkedIn and Twitter
Top Subscriber Locations: USA, Israel, Canada, United Kingdom, India, Italy, Poland, Singapore, and more!
Audience Occupation: Cybersecurity and technology practitioners at Fortune 500 companies, C-level executives, entrepreneurs, cybersecurity product companies, PE/VC investment professionals, consulting and staffing firms
Newsletter Frequency: Every week on Monday at 10:00 AM ET (unless it's a US holiday, then it will go out the following day)
Sponsorship Slots: One primary sponsor, one secondary sponsor, and one sponsored link per issue
Pricing and Availability
Ready to work together? That's awesome!
Package options and the onboarding process can be made available by emailing [email protected].
What Content Does The Best?
We live in a noisy world and there is nothing more important than creating a direct relationship with someone.
For those of us who are close to the cybersecurity industry, this is even more apparent.
This is a highly engaged audience. The sponsors that get the best traction are those who can offer something above and beyond their standard branding messaging.
The best performers have content that looks like this:
Webinars (live or pre-recorded)
Whitepapers or eBooks
Emerging research or technical posts breaking down a complex topic
Salary insights (everyone wants to get paid)
Industry or "State of the [X]" style reports
The number of clicks through to your ad is influenced by: Your offer, the quality of your ad copy, the wording in your CTA, and more.
It’s also important to note that newsletters are more closely aligned to influencer marketing over traditional paid advertising.
Types of Sponsors
Who would be a good fit to sponsor this newsletter?
Return on Security is about providing unique content that advances readers from where they are. Any person, project, or resource that offers advancement could be a good fit.
Examples can include:
Cybersecurity or privacy product companies of any stage
Organizations focused on a safer and more private Internet
Digital products (i.e., eBooks, courses, etc.)
Boutique consulting services or investment groups
Industry research groups
Services that create a "better pickaxe" for people in the trenches mining for information
Non-US companies looking to get exposure to the US market
The domain does not have to be in cybersecurity, but it does have to be useful and move people forward.
Why Sponsor this Newsletter?
Here are a few reasons to consider:
Email has some of the best returns of any marketing channel.
It's more targeted than running ads on other mediums.
It's a great way to get visibility for your brand or project to an active audience.
You can have a hand in supporting independent publishing.
You can help support me to continue writing and improving content.
Sponsorship Issue Metrics
I provide the following metrics to help you understand the return on [security] investment for each sponsored issue:
The number of subscribers the email was sent to
The number of unique users who opened the email
The newsletter clickthrough rate (CTR)
The number of unique users who clicked the sponsored link
Metrics will be provided approximately one week after the sponsored issue to allow people time to open emails and engage with the social media content.
What's Not Included
Sponsoring this newsletter is a simple value exchange.
Sponsoring the newsletter does not:
Get your company access to the companies I work for or partner with
Guarantee I'll take a product demo or talk to your sales team
Privacy is also very important, so I will not share:
Any names or email addresses of subscribers
Any names or email addresses of subscribers who interacted with sponsored content
Any information about users who engaged with the sponsored tweet thread or LinkedIn post
Companies get a canvas to shoot their best shots to a group of highly engaged decision-makers, buyers, and investors in this industry.
Make it count.