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- 💰 Security, Funded #152 - We Just Might Be So Back
💰 Security, Funded #152 - We Just Might Be So Back
Insights for the week of July 8, 2024

Security, Funded is a weekly deep dive into cybersecurity funding and industry news captured and analyzed by Mike Privette. This week’s issue is presented together with Outpost24, Tines, and Nudge Security.
Hey there,
I hope you had a great weekend!
Last week, the latest print of the US Consumer Price Index (CPI) showed a pretty good signal that economic conditions are starting to stabilize (otherwise, the news last week was a 🗑️ 🔥 ).
With only a modest rise in the core CPI metrics, public market investors will remain confident that an interest rate cut is still coming in 2024. This means people will continue to invest, which creates more confidence, and stocks go up and to the right. This confidence will support continued investments into private markets and startups, and the cybersecurity industry will continue its upward trajectory.
And for yet another positive signal for the cybersecurity industry, Google is reportedly in talks to buy Wiz for $23 billion 🤯 (which would be the second largest cyber M&A in history behind Cisco acquiring Splunk for $28 billion). I don’t normally like to talk about rumors here, preferring to wait until the facts hit the ground, but this one is too big to ignore. Which is par for the course for Wiz.
If this deal goes through without anti-trust lawsuits, we will, ladies and gentlemen, be unequivocally and unabashedly so back. 😤 👊
Onward to this week's issue.

TOGETHER WITH
The True Cost of Forgotten Passwords
Forgotten passwords are costly for organizations. But what are the true costs associated with password resets?
The Specops team analyzed over 700 customers using Specops uReset, a self-service password reset solution, and revealed that the average organization saved $65,000.
The analysis also sheds light on how often users forget passwords, unlock accounts, seek assistance from the help desk, and more.
Read the full analysis to see all the data and learn how you can try uReset for free.

Table of Contents

😎 Vibe Check
Do you think the potential acquisition of Wiz by Google will let Google compete against Microsoft Security?Why or why not? |
Last issue’s vibe check:
What influences your cybersecurity vendor selection the most?
🟨⬜️⬜️⬜️⬜️⬜️ 💰 Cost Only (6)
⬜️⬜️⬜️⬜️⬜️⬜️ 🛜 Online Reviews (1)
⬜️⬜️⬜️⬜️⬜️⬜️ 📒 Analyst Reports (1)
🟨🟨🟨🟨🟨⬜️ 👩🏽🔬 Personal Research (17)
🟩🟩🟩🟩🟩🟩 👯♀️ Peer Recommendations (19)
44 Votes
It should come as no surprise to anyone who is a cybersecurity practitioner that talking to your cyber homies and conducting personal research is how most people make cyber buying decisions. While the value of analyst reports is hotly debated, it doesn’t seem like most people are adding these reports or online review sites into their cyber calculus.
Some of the top comments from last week, and a newsletter first of someone quoting poetry 🧐:
“Peer recommendations are the clear answer. They come from someone I know, trust at some level, and can harangue mercilessly if they're wrong (and maybe if they're right ;-). Half a league, half a league, Half a league onward, All in the valley of Death, Rode the six hundred.”
“Not the reviews the vendor provided, but actual conversations with people I know that use the vendor.”

💰 Market Summary
7 companies raised $81.1M across 7 unique product categories in 3 countries
4 companies were acquired or had a merger event across 3 unique product categories
100% of funding went to product-based cybersecurity companies
No public cyber company had an earnings report

📸 YoY Snapshot
This is a rolling 12-week chart comparing funding and acquisitions each week in a year-over-year (YoY) view between 2023 and 2024.

A predictably slow uptick in the funding from last week as we ease out of the 4th of July holiday week for many. We’ll see a ramp-up these next 2 weeks.

Have you even been reading this newsletter? M&A is on fire this year, even with lower transaction volume year to date. If even half the rumors come true, this year is going to blow other years out of the water.

🤙 Earnings Reports
Here are notable earnings reports from public cybersecurity companies. This section is Powered by Quartr, where I track all the latest earning reports.
Earnings reports this week: None
See the public cyber company tracker, which shows all public cybersecurity companies worldwide, along with market data, funding raised, product categories, and more.

TOGETHER WITH
The Essential Guide to Workflow Automation for Security Teams
(including AI-Powered Automation)
Workflow automation is evolving fast. AI and LLMs are helping teams build more effective automations, faster, and reduce barriers to entry (while keeping humans in the loop).
How can security teams use workflow automation to its full potential, to improve incident readiness and operate more efficiently?
In this latest guide, Tines tracks the evolution of workflow automation and AI, and shares best practices for how security teams can find success - including insights from security teams at Mars and Elastic.

🧩 Funding By Product Category
Well, this is a first. A company came out of stealth with a seed round with no discernible signs of a product, so I just put “TBD.”
$28.0M for TBD across 1 deal (¯\_(ツ)_/¯)
$21.0M for Security Operations across 1 deal
$16.0M for Security Incident Management across 1 deal
$6.4M for Professional Services across 1 deal
$5.0M for Deception Technology across 1 deal
$2.7M for Firmware Security across 1 deal
$2.0M for Network Security across 1 deal

🏢 Funding By Company
Sola Security, an Israel-based security company with a product yet to be determined, raised a $28.0M Seed from S Capital. (more) (Will update this when I learn more)
Command Zero, a United States-based security operations and investigation platform, raised a $21.0M Seed from Andreessen Horowitz. (more)
Cytactic, an Israel-based platform for managing the process of cyber incident response and crisis management, raised a $16.0M Seed from Evolution Equity Partners. (more)
PureCyber, a United Kingdom-based professional services firm focused on cyber governance and penetration testing, raised a $6.4M Private Equity Round from the Business Growth Fund. (more)
Tracebit, a United Kingdom-based deception technology platform, raised a $5.0M Seed from Accel and Tapestry VC. (more)
Zymbit, a United States-based secure firmware and components manufacturer for building secure IoT/OT deployments, raised a $2.7M Venture Round. (more)
FoxIO, a United States-based maker of network security monitoring software, raised a $2.0M Seed. (more)

🌎 Funding By Country

A rare sighting where the US isn’t in the lead on funding by country
$44.0M for Israel across 2 deals
$25.7M for the United States across 3 deals
$11.4M for the United Kingdom across 2 deals

🤝 Mergers & Acquisitions

Polarity, a United States-based security event intelligence enrichment platform, was acquired by ThreatConnect for an undisclosed amount. (more)
Stratejm, a Canada-based managed security services provider (MSSP), was acquired by Bell Canada for an undisclosed amount. (more)
Sublime Computer Services, a United States-based managed security services provider (MSSP), was acquired by The 20 MSP for an undisclosed amount. (more)
True North Solutions, a Canada-based professional services firm focused on operational technology engineering and security, was acquired by Accenture for an undisclosed amount. (more)

📚 Great Reads
The AI Financial Results Paradox - AI usage in businesses has hit an inflection point where the return on massive amounts of investment has not proven itself yet, but the cost of not using it may be even more expensive.
*It’s time for a new SaaS shared responsibility model - With the rise of threat campaigns targeting SaaS instances, we need a shared responsibility model that includes employees as well as IT security teams.
RAID (Real World AI Definitions) - Daniel Miessler created a set of real-world AI definitions designed to be usable in discussion.
*A message from our sponsor

🧪 Labs
Wireshark do do do do do do
wireshark
— mel (@vmfunc)
2:55 AM • Jul 10, 2024

How was this week's newsletter? |

Data Methodology and Sources
All of the data is captured point-in-time from publicly available sources.
All financial figures are converted to U.S. dollars (USD) when collected.
Company country locations are pulled from publicly available sources.
Companies are categorized using our system at Return on Security, and we write all the company descriptions.
Sometimes, the details about deals, like who led the round, how much money was raised, or the deal stage, might get updated after the issue is first published.
Let us know if you spot any errors, and we’ll fix them.

About Return on Security
Return on Security is all about breaking down the cybersecurity industry for you with expert analysis, hard facts, and real-life stories. The goal? To keep security pros, entrepreneurs, and investors ahead in a fast-moving field. Read more about the “Why” here.
Feel free to borrow any data, charts, or advice you find here. Just make sure to give a shoutout to Return on Security when you do.

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